Testimonials
"ABC TV has contracted Karen Farrell, Principal of Strut PR & Events, to assist us with numerous events, publicity campaigns, and public relations endeavours over the past six years.
The reason we have continued to engage Karen is because she delivers.
She has event managed very large media and show business functions for us. Her attention to detail is exemplary. She is an extremely good publicist and is adept at convincing journalists to cover a not so interesting story.
Karen’s assignments for us have been across many genres: Arts, Documentary, Entertainment, News and Current Affairs. She has excelled at delivering to the brief and we have achieved the results we required.
ABC TV will continue to use Karen and Strut PR & Events.”
Sue Lester – ABC TV Head of Marketing & Promotions
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"Great Lakes Tourism has been working with Strut PR & Events for two years. Over this time the region has achieved substantial positive exposure through all forms of media, resulting in a strong and growing tourism industry.
Tourism is at the heart of the Great Lakes community. Strut PR & Events understands this and works closely with Great Lakes Tourism in achieving local as well as regional objectives. Great Lakes Tourism, the region and individual businesses have greatly benefited from exposure generated by Strut PR & Events.
I have no hesitation in recommending Strut as an excellent choice when developing and enacting a public relations strategy both at an organisational and regional level.”
Richard Old - Manager Tourism & Marketing, Great Lakes Tourism
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"You've got to go out there, and sell BOOKS", we said. "On TV". Karen did not throw up her arms, check our brain waves or laugh - at least, not that we saw. She went out there and did the job - really well, with heart and muscle, and I wish she was still with us at the First Tuesday Book Club.
Thanks Kaz - one year on we're still bouncing, and thanks for all your help, above and beyond, to get here.”
Jennifer Byrne - host of ABC TV’s First Tuesday Book Club
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"Since August 2007 The Smith Family has commissioned the services of Strut PR & Events to provide its expertise on seven separate campaigns to raise awareness and improve understandings around the organisation’s enduring work. Strut PR & Events' commitment to each campaign has achieved positive publicity and extensive coverage across all communications mediums nationally."
Rhys Kelly - Head of Communications, The Smith Family
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"I wish Strut PR had been worse at their job. I know the idea was to get lots of publicity but Strut PR's media schedule was packed from morning to night. If you want to know what it's like to be Paris Hilton for a day, I suggest you get Strut PR & Events do your publicity. Just make sure you keep your underwear on."
Charles Firth - Founder of the multi-Logie-award-winning comedy team, The Chaser.
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“The word I would use to describe Strut PR & Events is ‘dynamic’. The two directors of the company, Karen Farrell and Pat Breese, have worked tirelessly with the Ocean & Earth brand over four consecutive contracts and we have been overwhelmed by their knowledge and extensive contacts within the Australian media.
The reason we keep re-signing Strut PR & Events to maintain our profile is simple: they continue to raise highly visible and effective media coverage for Ocean & Earth across a wide range of mediums including TV, magazines, newspapers and radio.
Strut PR & Events has given our brand a presence in areas we never would have dreamed of and the variety of exposure is outstanding... One minute Ocean & Earth is being paraded on high-rating TV programs by famous celebrities and the next minute we are reading about ourselves in broadsheet business newspapers.
When Ocean & Earth’s No 1 sponsored surfer, Phil “Macca” MacDonald, ranked as the third best surfer in the world on the 2005 WCT, Strut PR & Events absolutely milked the media about his placement. Throughout 2005/2006 they also secured 22 live radio interviews for Macca on Triple J – Macca is now referred to as Triple J’s ‘International Roving Surf Reporter’, thanks to Karen and Pat.
My experience of Strut PR & Events is that they are passionate about what they are promoting and intimately understand their client’s product. They just keep working new angles for exposure.
The team at Strut PR & Events are dedicated and their communications strategies provide results time and again through their sheer hard work. They are always accessible and accountable.
I enthusiastically recommend their services.”
Brian Cregan - Founder, Chairman & CEO Ocean & Earth International
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"Karen Farrell is a consummate professional and a first-class publicist. Publicity is a very niche market and good TV publicists can be worth their weight in gold. I enjoyed working with Karen and have no hesitation in recommending her as a publicist of the highest order.
She can be relied upon to get the job done.”
Sandra Sully - National News Presenter, Network Ten
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"Karen Farrell is a publicist who delivers and delivers and delivers. She's a strategic and lateral thinker who works outside the box to maximise coverage and column inches, and always across a surprising variety of media and approaches. In terms of ABC TV's arts output, over the past two years Karen has been the key driving force that's ensured it's more visible and more talked about than possibly ever before."
Courtney Gibson – ABC TV Head of Arts, Entertainment & Comedy
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“During a growth period for Firecracker we contracted Karen Farrell, principal of Strut PR & Events, to assist us with numerous exclusive PR campaigns. The projects ranged from publicising an opening exhibition at the Queen Victoria Building for prominent visual artist Vincent Ko - to disseminating a comprehensive PR plan for the 2006 HIA Home & Building Expo in Brisbane – to writing numerous key media releases for Select Appointments, one of Australia’s leading recruitment agencies.
Karen Farrell is extremely savvy and was absolutely dependable in communicating our clients’ needs to the media.
We would recommend Karen and her company to anyone wanting a full-service, boutique PR agency experience.”
Ken McManus - Account Service Director, Firecracker Advertising & Marketing
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“Strut PR & Events were hired by us for the launch of the 26-part Tim Winton series Lockie Leonard. My aim was to get as many reviews and interviews as possible for the launch across magazines, newspapers and radio.
With only a short lead in time, Karen secured pieces with most of the major publications around Australia. She was also great at making sure the publicity was distributed evenly with our main actors, creators and Tim Winton, so the same story was not run over and over. We now have an extremely popular series.”
Kylie du Fresne – Producer, the Essential Viewing Group
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“Karen Farrell’s sensitivity and expertise in promoting the documentary, Life after Bali, was exemplary. Retelling the story of a family tragically torn by the 2002 terror attack on Bali was extremely difficult. Karen’s judgement in guiding the media's awareness of the story and great compassion, in particular, with the film's main character Dave Byron was outstanding. I couldn’t have asked for more.”
Steven Salgo - Producer/Director (Documentaries include Life after Bali, Plagued by Memories, Tribal Frontier)
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“In 2005 I recorded and released the song If I Could Change the World to raise money for Crossroads International, a charity that aids victims of disaster. Sales raised from the single were used to aid people affected by the earthquake in Pakistan.
I could not have raised money for this charity without the help of Strut PR & Events.
If you want to be in the news these are the guys to do it. Strut PR & Events managed to secure press, including an up-front interview and photo in the Sunday Telegraph, amid all the Cronulla Riots chaos!
Their personal interest and love of what they do definitely shines through.”
BJ Caruana is an Independent Dance & Club Scene artist. In 2004, BJ Caruana wrote I Want You for Anthony Callea’s triple platinum debut album. In 2001, BJ was signed to Warner Music Australia and released two Top 40 singles – Dance all Night and Bump.
BJ Caruana – Recording Artist
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“As part of an integrated communications plan for a well known national B2B brand, Bold briefed Strut PR & Events to develop a targeted communications for staff, business and media markets.
Within a very tight deadline, Strut PR & Events delivered well thought-out, innovative and importantly, on brief recommendations. Thanks Strut!”
Steve Kelly - Client Services Director, Bold Advertising & Communications
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“The publicity and reviews generated by Karen Farrell for my documentary on internationally acclaimed singer, Miriam Makeba, were wonderful.
We received great write-ups in all the 'right' places. In particular, a supportive feature article which appeared in the Weekend Australian’s Review section will go down as a career highlight for me - thank you so much, Karen.
As a producer I found this a challenging project - to have my documentary received so warmly and to have people made aware of its existence is an extraordinary affirmation of my work.
I would like to profusely thank Karen from the bottom of my heart for weaving her 'magic' and for her determination to make this project a success – never underestimate the value of what you do, Karen!”
Martin Thiele - Producer, Miriam Makeba in Australia.